In the 21st century, our personal data has become one of the world’s most valuable commodities. Every time we go online, we leave a digital trail of breadcrumbs that can be followed, monitored, and used to sell us things.
This is the digital economy, and it’s based on harvesting and monetizing our data.
Most of us are unaware of just how much our personal data is worth. We know that companies collect data about us, but we don’t really think about the fact that this data has real monetary value.
In 2018, it was estimated that the average person’s data was worth $0.20. That might not sound like much, but when you consider that there are over 7.5 billion people in the world, that adds up to a lot of money.
This data is used for a variety of purposes, from targeted advertising to credit scores. And, as we become more and more reliant on technology, the amount of data that is being generated is only going to increase.
So, what can you do to protect your data?
Unfortunately, there’s not a lot you can do. Once your data is out there, it’s pretty much out of your hands.
That said, there are some steps you can take to minimize the amount of data that is being collected about you.
- First, you can be mindful of the information you share online. Think about what you post on social media, and whether or not you really want that information to be public.
- You can also limit the amount of information you share with companies. When you’re asked to fill out a form, only provide the information that is absolutely necessary.
- Finally, you can keep an eye on the privacy settings for the apps and websites you use. Many of these platforms have settings that allow you to control how your data is used.
The digital economy is here to stay, and our personal data is its lifeblood. We need to be aware of the value of our data, and take steps to protect it.